I have used the word ‘disruption’ to understand how some companies blossom while other wither. Whitney has applied the word in a different context – to understand why some individuals succeed in remarkable ways. I enjoyed reading her book!
Disrupt Yourself reads like a handbook for innovation: it shows the incredible value of recognizing what you are good at and finding unexpected ways to apply those strengths to the marketplace.The dramatic ‘jumps’ that Johnson encourages us to take truly form the basis of creativity and success.
Too often we’re told that to be successful in leadership or business, we must fit a certain mold. Whitney Johnson knows better. Applying the lessons of disruptive innovation to personal growth, she shows us how to pursue roles suited to our own strengths, to follow our own unique way of thinking and doing — and to dramatically increase our productivity, creativity, and happiness.
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You already know that to have the career – and life – you always wanted, you’ll need to be innovative, take risks, and spot and seize opportunities. But how do you actually do any of those things? Because it’s not at all obvious to most of us. Luckily, Whitney Johnson knows exactly how disruptive innovation gets done, and her brilliant new book Disrupt Yourself is the how-to guide you’ve been waiting for.
Dr. Heidi Grant Halvorson, Columbia Business School, best-selling author of Nine Things Successful People Do Differently and No One Understands You and What to Do About It
Whitney Johnson’s Disrupt Yourself provides clear guidance that will help you both boost your career and become a driving force in market evolution. Her innovative approach proves that staying true to your own strengths can be groundbreaking, and often take you further than following established paths. I highly recommend this book.
Michelle McKenna Doyle, Senior VP, CIO, National Football League