Disruptive innovations are those that improve a product or service in ways that the market does not expect, first by capturing the attention of a different set of customers and later by lowering prices in the existing market. The idea is simple, but powerful: disruptive companies and ideas upend markets by doing something truly different – they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.
As co-founder of Professor Christensen’s Boston-based investment firm Rose Park Advisors, Whitney Johnson applies the frameworks of disruptive innovation to identify and invest in disruptive companies. However, Whitney has discovered that these business theories also apply to individuals: if you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself.