November 20, 2012

Renegades Write the Rules by Amy Jo Martin

Amy Jo Martin is a case study in personal disruption.

In 2008, of the hundreds of millions of dollars been spent on advertising and publicity by the NBA, very little of it was on social media.  Amy Jo Martin saw this unmet need, and leveraged her expertise, to persuade the Phoenix Suns to hire her as the director of digital media, a first-of-its-kind position within the NBA.  Today, Martin’s clients include Shaquille O’Neal, and she has over a million twitter followers.

 

When she used her twitter account to ask (because of course she would) who wanted an advance copy, I raised my hand.  The magic of her book is in the stories about how celebrities employ social media, ranging from Shaquille O’Neal to Simon Cowell, to Dwayne “The Rock” Johnson.

Just for fun — here are some tweets:

In social media, you are the media.  But to seize the dia, take out the me. – @amyjomartin h/t @johnsonwhitney

Fortune favors the renegade — @amyjomartin

When you show some skin on social media, make sure that skin is yours.  –  @amyjomartin

Own your brand, or live in fear.  — @amyjomartin

People are loyal to a brand’s intent, not merely a product. — @amyjomartin

You want people to follow you because of who you are.  So show them who you are. – @amyjomartin

Integrity and innovation are the bookends of social media success. — @amyjomartin

Loyalty happens when the intent of each party is clear, when we unmask our motives. — @amyjomartin

P.S.  Nice shout-outs in the book to my fellow @Bibliomotion author @markfidelman.

  • http://citizenzeus.com Zeus Yiamouyiannis

    I like it. A very concise summary of authenticity, originality, as necessary to the new media. In the way of old media, it was the opposite. Sell to the lowest common denominator and use any trick to do it. Now it is be authentic, be real, put your intent, your story, your contribution out there so people can resonate and form a community around your intent.

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