A gift gladly accepted changes everything. The imbalance creates motion, motion that pushes us to a new equilibrium, motion that creates connection. Seth Godin
I have put off posting about the below article (hat tip to Jen Thomas) given it feels like a stretch. But the “It’s Awesome!” feeling hasn’t passed, so I’m going to trust it. Perhaps you’ll be able to gift wrap the idea into a nicely-packaged dare to dream box where I could not.
In the NY Times article Will You Be E-Mailing This Column? It’s Awesome!, columnist John Tierney cites researchers Jonah Berger and Katherine A. Milkman who, after analyzing the New York Times list of most e-mailed articles, checking it every 15 minutes for more than six months, found that readers share articles that inspire awe.
Berger and Milkman defined awe-inspiring as an ’emotion of self-transcendence, a feeling of admiration and elevation in the face of something greater than the self’. The motivation for mailing these awe-inspiring articles is not transaction-based (e.g. I send you something of practical value that you will return in kind) or to impress others with how well-informed we are, but to find “emotional communion”. Meaning, “I’ve just read a story that changes the way I understand the world and myself. If you read the article and feel the same emotion, it will bring us closer together.”
I’ve always cherished exchanging books/articles with people that I love.
Now I know why.
P.S. May I now share with you an article with that inspires me? It’s titled Carried by Luisa Perkins.