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In startups, disruptors reap the massive benefits of doing things a new way. Name any unicorn company, like Apple, Amazon, or Uber — in fact, name nearly any great company, and behind its success is a story of disruption. The thing is– companies don’t disrupt, people do. So, pivoting off my latest book, Disrupt Yourself!, I asked 5 entrepreneurs how they live out the “disrupt yourself” mantra.

Gillian Smith, CEO, HitList

Try Something New

“Being outside your comfort zone reinforces what’s important.”

Anna Curran, Founder, Cookbook Create

Keep Good Company

“I surround myself with people who inspire me to live life to the fullest, dream big and go for it. Each friend has their own super power.”

Vanessa Quigley, Co-Founder, Chatbooks

Follow Your Passion

“Successful agents of disruption are those who identify an unmet need that can be filled by their unique talent set. Don’t be dismissive of your passions — chances are that you’re not the only one who cares.”

Renee DiResta, VP of Biz Dev, Haven

Travel the Non-Linear Path

“You don’t have to invent something new to be an agent of disruption; you only have to be willing to reinvent yourself.”

Jane Barratt, Founder & CEO, GoldBean

Invest in Yourself

“When we are agents of disruption we can reap a windfall of benefits: new opportunities, career advancement, financial advantage, personal satisfaction.”

To learn more about how you can follow in these entrepreneurs’ footsteps read my full Medium piece.

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This post originally published at linkedin.com

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