And then there were six. Three from country star Blake Shelton's team, Danielle Bradbery, Swon Brothers, and Holly Tucker, one each from Adam (country/pop artist Amber Carrington), Shakira (R&B singer Sasha Allen) and Usher (Indie artist (Michelle Chamuel).
As Adam, Shakira and Usher fight to stay in the competition, and knowing, that each song downloaded off of iTunes counts for 10 votes — what did we get last night?
Adam turns Skid Row's I Remember You into a pop/country song for Amber Carrington; she chooses to sing Patsy Cline's country classic Crazy.
Shakira chooses Carrie Underwood's Before He Cheats for Sasha Allen.
When Michelle Chamuel selects Taylor Swift's I Knew You Were Trouble, Usher invites Taylor Swift into the studio for a surprise visit; Taylor ‘blesses' Michelle's rendition; Michelle sings superbly. Which equals downloads which equals vote.
Adam, Shakira and Usher learned what all entrepreneurs must eventually learn: it isn't enough to have a product, you need a product that customers will buy.
Last week, America took Usher, Shakira and Adam to start-up school.
Tonight, we'll see if they have customers.
P.S. Thanks to Marty Crampton for the insight about product/market fit.