Lessons Learned from Katie Couric

2017-08-18T13:19:56-04:00April 24th, 2008|Personal|

If successful women build portable skills, and journalistic chops like those of Katie Couric are ostensibly portable, why has her stint at CBS been such a debacle? And within the context of 'daring to dream, is there a lesson to be learned? As we think through this, there's a framework known as 'jobs to be done' developed by Professor Clayton M. Christensen that I think can be useful. This framework doesn't try to understand the typical viewer's characteristics (age, gender, for example) but rather what jobs a viewer needs to get done or what problem she needs to be solve, and therefore who or what can she hired to do that job. For example, in Caitlin Flanagan's piece, "A Woman's Place -- Katie Couric's Long Day's Journey Into Night", Flanagan writes that the job that women with small children need done on weekday mornings is "adult conversation".