15 for 15: '15 people that I'd like to interview for 15 minutes each'. In a prior post, I 'interviewed' Peggy Noonan. Some of you may be wondering -- who's Shane Battier and why would you interview a pro basketball player? Good point. Had he not played ball at Duke where my business partner Matt C played, and had the NY Times article titled The No-Stats All-Star not been written by Michael Lewis, brilliant author of Liar's Poker and Moneyball, I wouldn't have paid the article any mind. But I'm so glad that I did.